Objective
I see the Student Organization case study as a perfect opportunity to apply the user-centered design process. I started the process by defining the goal of the project, targets of the experience, and what I want the users to take away by visiting the website.
Research
The main target audiences of the experience are the new students, meaning the user will be either a freshman, a transferred sophomore or junior. Yet, I kept returning students in mind as minor audience. Accordingly I created five personas that represent students of various interests and experience levels to apply the contextual design process.
The process of creating personas helped me consider the different needs of the audience.
Once the personas were created, I made User Stories to further think about what each persona would like to do on the website.
Based on the needs of each persona shown on User Stories, I came up with the list of elements and functions needed on the website and put them under pertinent pages.
Once the brief website structure and page structure were established, I moved on to sketching thumbnails and figuring out a detailed layout for each page. Additionally, the wireframe flow was designed based on the content and context of each page.
Final
